Improving the Metal Pay Cryptotrading User Experience

The Problem

I was using the Metal Pay application and was confused and dissatified with the user experience of buying, selling, and trading cryptocurrencies. If a veteran crypto trader like myself had difficulties navigating the application, I could only imagine what the experience is like for a new user interested in getting into crypto.

Goaling

What does it mean to improve cryptocurrency trading?

  1. Provide easy and intuitive flows for users to achieve desired outcomes

Company KPIs

In order to achieve the goal it’s important to define what success looks like and how it can be measured to track if we are reaching out goals. If I were in charge of cryptocurrency trading, these are the success metrics as I would measure against:

  1. The size in dollar amounts of trades
  2. Monthly increase in the purchase of the MTL crytptocurrency. This metric is important as MetalPay generates revenue off the sale of this token. Users who buy and hold MTL tokens can reduce up to 100% of trading fees.
  3. Fees generated

Target User

There are two types of potential user groups of the cryptocurrency trading functions that the Metal Pay application provides:

User Persona

I decided to focus around the novice trader or no coiner as the majority of the Metal Pay app userbase are represented in this group. It is also important to note that Metal offers a robust trading product for the experienced trader to use.

Meet Omar

Proposed User Experience Flow

Primary Flow

Main flow

Updates to the current Metal Pay application

  1. I added a new tab called “Crypto” to the menu; users will access the their current holdings and discover new cryptocurrencies.
  2. I added a portfolio perfection chart to the top marketplace to display the users portfolio value

New Features and how they’ll achieve Omar’s needs and KPIs

Watchlist

For Omar

Portfolio Performance Graph

For Omar

Secondary Flow ( Buy, Sell, Convert Funnel)

Buying
Converting

Updates to the current application

  1. I added recurring buying for users to invest on autopilot
  2. I added suggested purchase amounts for users to alleviate the confusion around how much they should invest
  3. I added a buy MTL call to action at the end of the buy funnel

New Features and how they’ll achieve Omar’s needs and KPIs

Recurring purchases

For Omar

Suggested purchase amounts

We recommend to users how much they should purchase

Buy Metal CTA

At the end of each purchase, we present the users with the ability to reduce fees by purchasing MTL.

Future plans

  1. I would like to know what are the most popular coins purchased in app
  2. I would love to monitor the on chain activity of our competitors to see what tokens are selling the best for retail investors

Wireframes and Flow Files ( Please Use!)

Figma

Main:https://www.figma.com/file/IsY3NnNtDCE71K9x5N7nLn/Metal-Home-Screen?node-id=0%3A1

User Stories

These are the user stories I created to guide me through the creation of features and wireframes

Epic

As a novice trader/no coiner, I want to trade bitcoin and other cryptocurrencies

Portfolio

As a novice trader/no coiner, I want to see my balance, so I can know how much I’m worth

Buy

As a novice trader/no coiner, I want to buy bitcoin, so I can grow my money

Sell

As a novice trader/no coiner, I want to sell my bitcoin, so I access my investment profits

Converting

As a novice trader/no coiner, I want to trade crypto, because I want to switch from one currency to another

I’ve spent the last 10 years learning, building, and exploring all things blockchain and cryptocurrencies.