Improving the Metal Pay Cryptotrading User Experience

The Problem

Goaling

  1. Provide value to the users to make trades
  2. Provide easy and intuitive flows for users to achieve desired outcomes

Company KPIs

  1. A monthly increase in the number of trades per user
  2. The size in dollar amounts of trades
  3. Monthly increase in the purchase of the MTL crytptocurrency. This metric is important as MetalPay generates revenue off the sale of this token. Users who buy and hold MTL tokens can reduce up to 100% of trading fees.
  4. Fees generated

Target User

User Persona

Meet Omar
  1. Wants to buy, sell, and trade with ease because he is an amateur trader

Proposed User Experience Flow

Primary Flow

Main flow

Updates to the current Metal Pay application

  1. I added a new tab called “Crypto” to the menu; users will access the their current holdings and discover new cryptocurrencies.
  2. I added a portfolio perfection chart to the top marketplace to display the users portfolio value

New Features and how they’ll achieve Omar’s needs and KPIs

Watchlist

Portfolio Performance Graph

Secondary Flow ( Buy, Sell, Convert Funnel)

Buying
Converting

Updates to the current application

  1. I added recurring buying for users to invest on autopilot
  2. I added suggested purchase amounts for users to alleviate the confusion around how much they should invest
  3. I added a buy MTL call to action at the end of the buy funnel

New Features and how they’ll achieve Omar’s needs and KPIs

Recurring purchases

Suggested purchase amounts

Buy Metal CTA

Future plans

  1. I would like to know what are the most popular coins purchased in app
  2. I would love to monitor the on chain activity of our competitors to see what tokens are selling the best for retail investors

Wireframes and Flow Files ( Please Use!)

Figma

User Stories

Epic

Portfolio

Buy

Sell

Converting

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I’ve spent the last 10 years learning, building, and exploring all things blockchain and cryptocurrencies.

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Aram J. Barnett

I’ve spent the last 10 years learning, building, and exploring all things blockchain and cryptocurrencies.